Review management for San Antonio law firms

What review management means here

For a San Antonio personal-injury or family firm, review management is not a stack of bought stars. It is the note after a case closes, a page that matches the firm, a count of who clicked through to Google, and a draft reply when a new review shows up.

Afterword is built for that loop. It is a product of Shipfold Labs and it lives at afterwordreviews.com, not on the studio homepage.

The docket is often bilingual

A firm can serve families in English at one appointment and in Spanish at the next. A single English template throws half of those asks away. Each client record has a language, and the request follows it.

The same rule applies to both languages: everyone gets the Google link. The firm does not run a different, quieter path for people it hopes will stay quiet.

A founding rate for the first 25 firms

The first 25 San Antonio firms can hold a founding rate for 12 months: $49, $149, or $299 a month depending on volume. After that year, list prices are $99, $249, and $449. Saving a spot on the form does not charge a card and does not send an email.

Import can start from a CSV. A case-management sync is stubbed and, without credentials, loads sample matters. A synced phone number still needs consent before a text goes out.

What the firm still does in Google

Afterword does not replace Google Business Profile. Confirmed reviews, and posting a reply, still happen there. The product's job is the ask, the consent log, the STOP, and a draft the firm can paste.

Firms that want a tool to suppress bad reviews are not the customer. The product will not do that.

Add review-request and text-message consent to your engagement letter

A client's phone number and email are confidential. Sharing them with a vendor, including Afterword, needs a basis under Texas Disciplinary Rule 1.05 or the client's consent. A phone copied out of a case file is not that consent.

Sample clause: “The firm may send a text or email asking for an honest Google review, and may share the contact details needed for that message with its review-request vendor. The message includes a way to opt out.”

Replies never confirm the reviewer is a client or mention any matter detail (Texas Ethics Opinion 662).