How to get more Google reviews for a law firm

Ask when the work is finished

Most clients mean to leave a Google review and then never do. The moment that still works is the week a matter closes, not the middle of a negotiation and not a blast to the whole address book.

Afterword schedules that note from the close date. The firm picks the delay. The default is two days, inside daytime hours, so the text does not land at midnight.

Send one link, to everyone

A tool that shows Google only after a five-star tap is gating the review. Google's review policy prohibits it, and FTC guidance treats suppressing or skewing reviews as deceptive. It also trains the next reader not to trust the stars.

The public page leads with the firm's Google review link. A private note sits below it and is labeled optional. Submitting the note does not remove the Google button. Low stars and high stars take the same path.

Use the language the client already used

An English-only text to a Spanish-speaking client is easy to ignore. Afterword stores a language on the person. The SMS, the email fallback, and the page follow it. The firm writes both templates and can redraft them before anything sends.

SMS goes first when there is a mobile number and consent. If the text fails, or there is only an email, the same ask goes by email. Two reminders is the cap, and only if the page was never opened.

Reply, and count the right thing

A review that never gets a reply looks abandoned. Afterword drafts a short public reply the firm can paste into Google. It does not post the reply. Replies never confirm the reviewer is a client or mention any matter detail (Texas Ethics Opinion 662). The dashboard's 'estimated reviews' are clicks through to Google, not a confirmed count. Confirm the real number in Google Business Profile.

Consent is logged before the first text. STOP, and the stop link on the page, cancel anything still queued. A phone number copied out of a case file is not consent.

Add review-request and text-message consent to your engagement letter

A client's phone number and email are confidential. Sharing them with a vendor, including Afterword, needs a basis under Texas Disciplinary Rule 1.05 or the client's consent. A phone copied out of a case file is not that consent.

Sample clause: “The firm may send a text or email asking for an honest Google review, and may share the contact details needed for that message with its review-request vendor. The message includes a way to opt out.”

Replies never confirm the reviewer is a client or mention any matter detail (Texas Ethics Opinion 662).